![]() ![]() It has long been understood that Google’s ranking algorithm is complex (by design). #SEO #contentmarketing Click To Tweet How Google uses domain authority in SERP rankings Learn what #domainauthority is and how you can improve your website's score. We will also share some tips on how to improve your domain authority score. In this article, we will provide a brief background on what domain authority is and why it’s important. However, checking your website’s domain authority is only one step, improving your rank is entirely another. There are a number of different tools you can use to check this, including the MozBar (a free SEO toolbar), or Open Site Explorer. Although SEO might seem complicated, checking your website’s domain authority is super easy. These three factors indicate how well your domain is likely to rank when a search engine pulls it up among other results.
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